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Inside Symrise’s Perfumers’ Academy
Posted: October 12, 2007
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Tier 3: The program’s top post-graduate phase is divided into two parts. The first is what Ascoli calls “client intimacy chemistry enhancement,” in which a number of perfumers will spend a week or 10 days working on site at a client company to gain insights into customers’ businesses and their needs. Symrise wants its perfumers to know what “influences the outcome of a product, how legislation is influencing the formulation of products and what role a perfume plays … with the base product of a shampoo, laundry detergent or fine fragrance.”
The second half of the post-graduate level involves sending excursions of staff around the globe to gather inspiration and market intelligence from specific global regions. First up is India. “We send a group of seven perfumers with a botanical expert, somebody from R&D, somebody from marketing or evaluation, and a photographer/filmmaker.” India was chosen, according to Ascoli, because “we regard it as significant in terms of creativity today and, more importantly, tomorrow.”
Ascoli explains that all perfumers will take part in the program at some point, whether gathering market intelligence overseas or taking a chemistry seminar. “It’s an ongoing process of nurturing our talent via motivating and skill-enhancement activities.”
Read about the changing relationship between the perfumer and clients in the January issue of Perfumer & Flavorist magazine.