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Symrise Establishes Perfumery School in India
Posted: October 6, 2010
Symrise (Holzminden, Germany) has founded an perfumery school in Chennai, India, serving both prospective noses and evaluators for the Asian market. The school will train both current employees and prospective junior perfumers and evaluators. The two-year course consists will cover fragrance ingredients, "archetypal" fragrance structures, and market and product knowledge. Training will cover applications including fine fragrance, personal care and household products.
Prospective trainees will included those with chemistry degrees, graduates of perfumery schools and junior talents from within the fragrance industry. Candidates from around the world will be considered.
Of the announcement, Béatrice Favre-Bulle, senior vice president of global fragrance development, home and personal care, said, “Symrise has more than 25 years experience in training perfumers and several of the most renowned creatives in the industry have been discovered and trained by us. By establishing the perfumery school in Chennai, we are now building up an internal talent pool of outstandingly trained perfumers and evaluators for the Asian market. We are offering young talents the chance of entry into one of the most coveted occupations in the world. Our aim is to have the right ‘nose’ for our customers’ needs and to convert those needs into unique fragrance compositions that will delight consumers. In this area, sustained investment in our employees’ right from the start is indispensable.”
Markus Steger, regional president of scent and care, Asia-Pacific, said, “India is one of the emerging markets on which we are growing strongly. With its wealth of exotic spices and plants and its unique natural habitats and culture, moreover, the country is an incomparable source of inspiration for fragrance developers ... By training our own perfumers and evaluators in the country itself, we react to the increasing demand of Asia’s growth markets for creative talents. Thus, we are not only building our future in the Asian region, but also enabling ourselves to react even better to the needs of our global customers.”