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Rethinking Fragrance

By: Ruth Sutcliffe
Posted: June 9, 2014, from the June 2014 issue of P&F magazine.

For those of us who have been in the fine fragrance industry for 20 years and more, we must surely recognize and agree that the growth of our business has been a very exciting and prosperous journey. However, with growth there is also the question of what and when is the “tipping point” in a saturated market?

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