Fragrance > Trends | Perfumer & Flavorist

Pet perfumes may have additional functional benefits, such as calming effects or flea-repelling properties.

Pet Perfume Market Expected to Reach $2.7 Billion by 2034

The market is driven by increased demand for premium grooming products and personalized pet care.

We want to create our own unique scent experience, and that begins with our clothing.

Editor's Note: Fortune Favors the Fold

Consumers are looking for elevated fragrances across categories such as dish soap, all-purpose cleaners, laundry detergents and home fragrance products.

What Consumers Really Want in Their Home Care and Cleaning Products

Consumers are shifting their preferences towards laundry products with high-quality, sophisticated fragrances.

The Rise of Prestige Fragrance in Laundry Care: Q&A with Laundry Sauce COO

Robert Cardiff explains how fragrance can make a mundane task like laundry more elevated.

ScentRadar aggregates insights from a diverse range of sources to decode real-time consumer behavior.

OnScent Launches Generative AI Platform for Fragrance Trend Forecasting

“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.

Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility

Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility

Lallemand’s biotech-based Natural Nootkatone delivers authentic grapefruit flavor with year-round reliability. Discover how it helps brands navigate citrus volatility and streamline formulation.

Toto Pet Fragrance includes notes of white lychee, sugared bergamot, orchid, poppy variations, red rose and emerald extract.

TurnKey Collections Debuts Toto Pet Fragrance

Toto Pet Fragrance is veterinarian-approved and works well for sensitive fur.

Squishmallows Launches Fragrance Collection with Blue Meadow Brands

The collection includes three mood-boosting scents inspired by the brand’s most iconic characters.

Double Dates includes fragrance notes of sweet dates, sticky toffee and brown sugar.

Skylar Launches First Signature Fragrance with Leah Kateb

The new scent combines Kateb's Middle Eastern heritage and trending gourmands.

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Top 5 Fragrance Headlines of September 2025

By creating a label that is more accessible and easier to interpret, brands are empowering consumers to choose products that match their values.

Natural Ingredients Are No Longer Optional in Personal Care

Essential oils provide solutions for all-natural labeling and clear ingredient demands.

Why do we crave sweets? Because we find comfort in them.

Editor's Note: Sweet As Pie

There’s a new philosophy emerging in fragrance, and it starts with the skin.

Beyond the Spritz

How skin-first formats are reshaping fragrance for beauty and personal care.

As China’s beauty sector moves beyond trend cycles and superficial product claims, performance becomes the new battleground.

What’s Next for China’s Beauty and Personal Care Sector?

The growing region shifts its focus towards long-term brand resilience and value for consumers.