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Smells like Green Spirit
Posted: May 19, 2010
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Once reserved for spa treatments and luxury bath care, aromatherapy benefits and claims are popping up in a variety of surprising product categories. Consumer lifestyles are increasingly hectic and stressful, leaving little time for rest and relaxation. The use of essential oils in natural home care is becoming more common as manufacturers seek to add product value and give consumers a little emotional boost. Pairing mood-enhancing and emotional benefits with cleaning products adds elements of escapism to even the most mundane and dreaded daily tasks.
For instance, in the United States, Zum Clean Eucalyptus-Citrus Aromatherapy Laundry Soap is handmade with essential oils, is highly concentrated, natural, and is claimed to be great for high-efficiency machines. The essential oils are said to naturally freshen clothes and add aromatherapy benefits to the home. Similarly, the Greenair Jasmine Scented Reed Diffuser made from essential oils, is an aromatherapy, organic and earth-friendly product inspired by the jasmine flower originating in the Himalayas of western China. Finally, in Greece, Dixan Power-Gel Aroma Therapy Fabric Detergent is available with a magnolia and sandalwood scent and contains essential oils.
Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, visit www.mintel.com or call 1-312-932-0600.