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Natural Instincts: Global Trends in Women’s Fragrances

By: Kristen Walker, senior analyst, Mintel
Posted: August 14, 2009

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Similarly, in Argentina, Avon Naturals Body Refreshing Tangerine and Jasmine Cologne Spray is formulated with a proprietary Bioseed Complex, which is a mixture of neem, grape and sunflower seed extracts. This complex is claimed to nourish, hydrate and deliver antioxidants to the skin. The fragrance is enriched with tangerine, jasmine and green tea.

Functionality Through Aromatherapy

Beyond antioxidant properties, a number of natural fragrances appearing on the market recently have touted functional benefits through the use of aromatherapeutic formulations. Rooted in the concept that certain scents can improve users’ moods, relax their minds or invigorate the senses, aromatherapy benefits—though largely unproven—align well with the fragrance category. As manufacturers look to pack more enticing benefits into their products, aromatherapy claims in women’s fragrances more than quadrupled between 2005 and 2008, according to GNPD.

In the United States Life Therapy Vacation Pulse Point Oil, , is free from parabens and alcohol and contains a blend of botanical ingredients, including white orchid, sandalwood and Polynesian coconut. This scent is claimed to have an aphrodisiac effect.

In France, L’Occitane recently relaunched its Citrus Verbena Summer Fragrance for summer 2009. The product contains organic verbena from Corsica, lemon oil from Sicily and grapefruit extract from Italy and is claimed to stimulate the body and refresh the mind. Finally, in the United Kingdom, Arbonne f.y.i. PersonalSpace Ambitious Spray Fragrance features a dynamic scent of green tea and clover that claims to stimulate the senses and to leave the user feeling motivated and determined.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, click here or call 1-312-932-0600.