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Arylessence Report Defines 10 “Deep Trends”

Posted: April 24, 2009

Arylessence, Inc., (Marietta Georgia) has released the ninth edition of Arylessence TrendWatch, the company's report on trends that define U.S. consumer lifestyles, attitudes and buying habits. The 60-page report describes 10 "deep trends" that reveal what is important to the U.S. consumers and how they make buying decisions today. The report also predicts fragrance and flavor ideas that will inspire consumers in 2010.

Key trends in the report include Value-Plus, which reflects consumer interest in products that offer multiple benefits and exceptional value; Tailor Made, describing a growing trend for highly personalized and individualized products; and Experiential Bliss, about the consumer's desire for rewarding personal experiences through multiple touch points. Other Arylessence trends include Be(cause) You Care, highlighting social responsibility, ethical-consumerism and fair trade practices, and Social 'Security', about the importance of strong social networks of family, friends and co-workers.

Of the report, Steve Tanner, president of Arylessence said, “The trends paint a vivid picture of American consumers, who are guided by powerful ideas and influences in their lives. Not only are these influences real and enduring, but each is a stimulating resource for creative thinking in fragrance, flavor and new product design.”

 Arylessence TrendWatch is available on an annual subscription basis from Arylessence, Inc.