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Fragrance in Good Times and Bad

Michael Carlos, Givaudan

By: Jeb Gleason-Allured, Editor
Posted: March 23, 2009

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As a result of the global financial crisis, particularly in the developed world, fine fragrance has suffered the effects of fewer shoppers buying fewer fragrances. Thus, retailers are destocking. Meanwhile, fragranced consumer products categories suffer to a lesser degree, as consumers will never give up basic necessities such as detergents. But will they stop buying discretionary products such as air care offerings? And if they do, will they come back when the economy recovers?

These and other considerations will be the focus of a forthcoming talk by Michael Carlos, worldwide president of Givaudan's fragrance division, as part of the Fragrance Materials Association's April 15 spring dinner, "Fragrance in Good Times and Bad."

In a recent interview with P&F, Carlos noted that the industry will likely look very different on the other side of the global economic crisis.

"There will be a shift in balance between the size of the markets," he explains. "The developing world is growing much faster than the developed world. I think that’s going to be further accentuated as a result of this crisis. When you look at the consumer product side for flavor and fragrance houses, I think you’ll see more of a shift into developing markets. Fragrance houses that want to grow and be strong into the future will need to see their investments into developing markets increase ... compared to the recent past."