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360° China

By: Jeb Gleason-Allured, Editor
Posted: March 17, 2009, from the March 2009 issue of P&F magazine.

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In a telling introduction to Women in Flavor and Fragrance Commerce’s “360° China” event, Joan Huang (US Smokeless Tobacco) remarked that during her childhood in China the only orange drink she had access to was Tang, which at the time seemed “so sophisticated.” Despite this humble past, according to World Luxury Association estimates cited by Mei Xu (Chesapeake Bay Candle), China’s luxury goods market is expected to eclipse those of the United States and Japan by 2025. This remarkable evolution was the focus of the day’s expert presentations.

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