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Beauty Foods to Personal Care Formulations

By Diana Cholewa, senior analyst, Mintel
Posted: March 10, 2009

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Herbal Formulations
According to Mintel GNPD, all natural claims for beauty, personal and household products grew 95% from 2006–2008, while botanical/herbal claims increased 74% during the same time period. Most of the products possessing these claims featured various health-promoting herbs including lavender, valerian and chamomile, which were publicized for their calming and soothing properties, in addition to lemon and mint that were utilized for their energizing and revitalizing qualities. In Argentina, VM Beauty released a Sweet Dreams Mist for the body and face containing valerian extracts, lavender, thyme, rosemary and deroli scents meant to produce a feeling of tranquility. Similarly, in the United Kingdom, Orifilame launched a Sleep Easy Body Cream formulated with lavender and chamomile aimed to relax the senses while moisturizing the skin. The cream is recommended to be used at bedtime to aid in a good night’s sleep.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, click here or call 1-312-932-0600.