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Scent-Sational: Eco-friendly Homecare Introductions Boom

Contact Author Kristen Walker, Mintel
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Eco-friendly cleaning products have seen rapid growth in recent years. According to Mintel’s Global New Products Database (GNPD), household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.

This flood of sustainable product introductions has brought with it a bevy of innovative formulations to further differentiate these products from their conventional counterparts. Particularly in North America, many manufacturers are complementing their natural formulations with unexpected fragrances inspired by and derived from a variety of sources, including flowers, herbs and edible ingredients.

The combination of novel scents with safer, more natural components has helped the environmentally friendly cleaning products sector appeal to the growing number of consumers concerned with the negative effects of harsh chemicals used for household chores.

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