This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
Plush boxing gloves, outsized hooded shawls, vented shoulder pads: these were some of the extreme fashions constructed by final-year students at Paris’ Ecole Nationale Superieure des Arts Decoratifs (ENSAD). And it was the job of nine IFF fine fragrance and beauty care perfumers to translate these young design radicals’ aesthetic concepts into signature fragrances.
Participating perfumers included Domitille Bertier (Ad Vitam Aeternam), Anne-Sophie Chapuis (Playground), Anne Flipo (K.Eau), Bruno Jovanovic (Goldensmokytown), Sophie Labbe (L’un Femme), Sandrine Malin (Oryzae), Alienor Massenet (Souffle de Lune), Catherine Poensin-Stefani (Echappee), and Dominique Ropion (Alcove).
The project began with fifth-year students submitting concepts to Judith Gross, IFF’s global director of fragrance innovation, and Micaela Bracaccini, manager of the Europe fine fragrance marketing team. These concepts were then refined before the students presented to the team of perfumers, who then selected their collaborators. According to Gross, the students set out knowing no more about fragrance than the average consumer. "The level of comfort, trust and the fit in terms of creative culture was very interesting," she adds. "We were impressed—even if they were not fragrance professionals—with the depth of their vision and the relationship they had with the perfumer and to the creative process in the development of the fragrance."