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Trends in Women's Fragrances

Posted: January 22, 2008

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In the Philippines, Advanced Beauty Systems advertises Bodycology Coconut Lime Body Mist as a light, refreshing treat for the skin. The sweet scent of coconut mingling with refreshing lime is said to relieve stress and tension, just like a tropical island getaway provides instant relaxation and joy. Positioning claims such as this can help women’s fragrance manufacturers lure in consumers who are looking for an added benefit with their delightful scent.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information, call Mintel International at 1-312-932-0600.

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