Unlock a Wealth of Knowledge! This is just part of the article. Want the complete story, plus thousands of other in-depth technical articles to help you create winning profiles? Just upgrade or start your subscription today.
The fragrance market rebounded quite strongly from the 2008 global financial crisis, fuelled by upbeat demand in emerging markets—notably Brazil and Russia. But as consumers brace themselves for the prospect of a double-dip global recession and as discretionary spending gets squeezed by rising food prices—even in fast-growing emerging markets such as China—points of differentiation between products will become more important if companies are to protect their bottom lines.
What lessons can be drawn from the post-Lehman Brothers era, and how is the strategic playing field for fragrances likely to evolve in the event of a new, potentially more acute global economic slowdown?
Want the rest of the story? Simply upgrade or start your subscription today. It’s easy. Plus, it only takes 1 minute!