Sign in

Viewpoint: Misconceptions Surrounding the Fragrance Industry

Contact Author Steve Tanner, Arylessence Inc.
Fill out my online form.

Unlock a Wealth of Knowledge! This is just part of the article. Want the complete story, plus thousands of other in-depth technical articles to help you create winning profiles? Just upgrade or start your subscription today.

The primary driver of growth in the industry is the creation of fragrances that generate consumer preferences and lead to sales and profits. Fragrances not only create customer satisfaction and loyalty, but they also bring joy and happiness into the lives of consumers.

Unfortunately, that sentiment isn’t shared by an increasing number of critics who are challenging the role of fragrance in consumers’ lives. Basing their objections on emotional and subjective grounds, rather than relevant research and science, these critics seriously distort facts about fragrance and mislead consumers.

Other topics discussed: The Debate: Natural vs. Synthetic; IFRA’s Role; Improve Communication or Face the Consequences; Key Opportunities for the Fragrance Industry

Want the rest of the story? Simply upgrade or start your subscription today. It’s easy. Plus, it only takes 1 minute!

Related Content