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Defending Fragrance in a Transparent World

By: Jeb Gleason-Allured
Posted: March 21, 2011, from the April 2011 issue of P&F magazine.

Bill Troy (Firmenich) opened the first annual meeting of the International Fragrance Association, North America (IFRA NA; www.ifraorg.org), which underscored a year of big organizational changes in response to increased regulatory and nongovernmental organization (NGO) pressure around the world. Noting the industry's core principle of secrecy, Troy noted that fragrance remains in the "bulls-eye" of environmental and anit-chemical activists. In order to be proactive, he explained that the IFRA has engaged with NGOs in an effort to counteract miunderstandings and seek common ground.

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