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Defending Fragrance in a Transparent World

Contact Author Jeb Gleason-Allured
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Bill Troy (Firmenich) opened the first annual meeting of the International Fragrance Association, North America (IFRA NA;, which underscored a year of big organizational changes in response to increased regulatory and nongovernmental organization (NGO) pressure around the world. Noting the industry's core principle of secrecy, Troy noted that fragrance remains in the "bulls-eye" of environmental and anit-chemical activists. In order to be proactive, he explained that the IFRA has engaged with NGOs in an effort to counteract miunderstandings and seek common ground.

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