People have a right to know and understand. We know consumers want to know more about the ingredients in the cleaning products they use and keep in their homes. No matter where or how you buy a cleaning product, you should have access to consistent information, whether on the label, a website, or an app like SmartLabela.
“A nationwide standard that provides individuals with access to and understanding of information on the ingredients they use in products every day will provide perfumers with certainty and consistency,” said Farah Ahmed, President & CEO, Fragrance Creators Association (FCA) and Melissa Hockstad, President & CEO, American Cleaning Institute. “With less time spent trying to understand and comply with conflicting state and local regulations, perfumers will be able to focus on what they do best - innovating to deliver wellbeing and delight and to enhance daily experiences.”
