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Seeking innovation: New Sensations

By: Jeb Gleason-Allured, Editor
Posted: December 29, 2006, from the January 2007 issue of P&F magazine.

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About 10% of all known plant species are located there—that’s more than 20,000 different varieties—making the country a rich hunting ground for new F&F profiles. Robertet’s CosmAfrica program is centered in South Africa’s Cape Floral Kingdom, a Mediterranean climate in the southwest part of the country that extends east into the Eastern Cape Province. According to the company, the region is home to some 9,000 indigenous plant species, 70% of which grow nowhere else on the planet.

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