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Dominance of Synthetics
Throughout the past 50 years, due in part to the expense of natural ingredients, the fragrance industry’s development and use of synthetic products have increased considerably. (Estimated market figures for several top synthetics are presented in T-1.) In comparison, market figures for naturals (presented in T-2) are rather modest.
To illustrate the point, let’s look at rose, which has a far more extensive history than any synthetic. Rose oil probably was invented more than 1,000 years ago; rose concrete and absolute first were produced about 90 years ago. Yet, despite its long history, the entire natural rose market is far below the market of any of the (newer) major chemicals. Furthermore, this naturals market is fractured among:
- Thousands of farmers
- A handful of major extracting companies
- Hundreds of small producers
- Many intermediate companies
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Other topics discussed: Overcoming the challenges--farming, processing, transparency, consumer perspective, sustainability, creativity, safety.