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Industry insight: Dedicated to Naturals - Robertet

By: Jeb Gleason-Allured, Editor
Posted: September 26, 2006, from the October 2006 issue of P&F magazine.

Like most of the top F&F companies, France-based Robertet has a worldwide presence. What’s unusual is the company’s continued devotion to naturals, which inspired François Chauve to form the company back in 1850. So how does a company stay competitive while remaining loyal to its overriding mission? Philippe Maubert, chairman, spoke to P&F magazine about the challenges imposed by increasing regulations and emerging competition, as well as how Robertet finds new methods to overcome them.

Robertet: At a glance

1850: François Chauve starts the company, La Fabrique, in France and appoints his nephew, Jean-Baptiste Maubert, to manage the manufacturing.

1875: Paul Robertet acquires the company and renames it Robertet.

1888: A corporation is created under the name of P. Robertet & Cie.