Fragrance | Perfumer & Flavorist

Bath & Body Works’ Drops Platform Turns Fragrance Into a Fast-Moving Experiment

Hype Lab’s limited-edition scents sold out in three minutes, giving the retailer a new way to test cultural trends, capture consumer feedback and identify fragrance concepts with potential to scale.

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Mintel’s 2027 Predictions Put Fragrance and Flavor to Work Beyond Sensory Appeal

From sleep and emotional well-being to functional foods and smarter household care, cross-category consumer goals could reshape how fragrance and flavor suppliers develop ingredients, formulations and sensory experiences.

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Iberchem Combines Fragrance Blooming and Neuroscience in Nubirawave

New digital platform targets fragrance performance and emotional benefits in rinse-off products, expanding the company's data-driven approach to fragrance creation.

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Inside dsm-firmenich’s New NYC Fragrance Hub: Executives on Tech, Creativity and Cultural Collaboration

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Symrise Invests in Singapore to Sharpen Fragrance Development for Asian Markets

Penta Acquires Synerzine, Names Judy Pruss Chief Commercial Officer

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A New Chapter for British Perfumery: BSP's Current and Past Presidents Speak Out on What's Next

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Three Fragrance Standouts from TFWA Cannes 2026

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Beyond Deodorant: Future Society's Jasmina Aganovic on the Future of Personal Scent

"I think the future will have scent care products that help us shape our scent the way we want (not just get rid of it)."

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Finding “Another Way” in China’s Evolving Fragrance Market: a Q&A with Alex Wu

"If someone leaves Notes Shanghai with one new possibility for their next creation—something they had not considered before—I think that is enough."

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Laura Geller Beauty Enters Fragrance With Tuscan Sun

Tuscan Sun Eau de Toilette was created by Givaudan perfumer Jacques Huclier.

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RIFM Identifies Potential Path Toward Better Respiratory Sensitizer Screening

The Research Institute for Fragrance Materials (RIFM) is advancing a hypothesis-driven framework that could help researchers more effectively identify chemicals warranting further evaluation for respiratory sensitization.

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Syensqo's Jaguar Care Targets Fragrance Deposition, Softness and Fabric Protection

The technology is aimed at a consumer landscape in which long-lasting fragrance, softness, convenience and clothing longevity increasingly overlap.

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Save the Date. Something Different Is Coming.

September 14, 2027.

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The History of Vanilla pompona Schiede in the U.S., Part 2 of 2

As interest grows in diversifying vanilla supply, strengthening crop resilience and exploring a wider range of sensory profiles, V. pompona may merit renewed consideration for possible inclusion among the species recognized under U.S. standards for vanilla products.

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Every Shade of Green: New F&F Notes

Moss, cucumber, melon, celery, fresh-cut stems and more.

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What Does the Smell of Everyday Life Tell Us About Fragrance?

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Vanilla’s Next Chapter: Diversification Without Losing the Flavor

While sourcing has reached beyond Madagascar, the region's traditional practices result in a flavor profile that is difficult to replace.

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Fragrance Is Rewiring the Personal Care Experience