Fragrance > Personal Care/Beauty | Perfumer & Flavorist

The collection reimagines three e.l.f. hero products—Power Grip Primer, Halo Glow and Camo—through H&M’s fashion-forward lens, turning high-equity makeup IP into emotionally driven, wearable fragrance.

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

In addition to its retail expansion, Fine'ry announced the launch of three new scents exclusive to Target.

Fine’ry Expands Retail Footprint, Releases New Target-Exclusive Scents

The new spring collections are inspired by the season's themes of renewal and bloom.

Bath & Body Works Reveals New Spring Collections

Bath & Body Works used sales data to determine the top fragrances in four categories.

Bath & Body Works Reveals Most Loved Fragrances of 2025

The top picks included new additions to the brand’s portfolio as well as returning favorites.

Exploring the Nuances of Citrus for Wellness

Exploring the Nuances of Citrus for Wellness

ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.

Functional fragrances are not just a trend, but the latest evolution of intentional wellbeing.

How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.

The Research Institute for Fragrance Materials (RIFM) was founded in 1966 as an independent, non-profit organization.

Sixty Years of Safe Scents: Q&A with RIFM’s President

Anne Marie Api discusses some key milestones in the organization's history and how it ensures safe and effective fragrance use.

As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and hair health.

Not Your Mother's Launches Scent-Driven Hair Care Collection

As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and hair health, alongside a desire for joyful, feel-good self-care that supports both mood and hair needs.

The collection will be available in a range of Dove products, including body wash, body scrub, body mist, hand wash, antiperspirant deodorant and beauty bars.

Dove Launches Limited-Edition Bridgerton Collection

The collection includes four new scents and bespoke packaging inspired the the show’s romance, mystery and opulence.

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Top 5 Fragrance Articles of 2025

Check out our most popular fragrance headlines.

The new headquarters is equipped with cutting-edge creative and application laboratories, fully digitized sensory facilities and advanced sensory booths.

MANE Group Celebrates 20 Years of Presence in the Middle East, Opens New Dubai Headquarters

MANE was one of the first fragrance houses to have a presence in the Middle East in 2005 with a dedicated perfumer.

The new Tres Leches scent includes fragrance notes of vanilla cake, whipped cream and cinnamon.

Dove Brings Back Limited-Edition Crumbl Collection with New Format and Scent

According to the company’s press release, last year’s launch sparked over 5,000 organic UGC videos and generated over 101 million social views.

Roughly one in five consumers purchased fragrance as a holiday gift last year.

Fragrance to Remain a Top Gifted Item This Holiday Season, According to Circana

Roughly one in five consumers purchased fragrance as a holiday gift last year, with purchase intentions for this year trending higher.

eos Cashmere Body Mists are available in eight scents.

eos Enters Fragrance Mist Category with Cashmere Body Mist Collection

The Cashmere Body Mists include skin-friendly ingredients, such as hyaluronic acid and aloe.