Fragrance > Personal Care/Beauty | Perfumer & Flavorist

With consumers increasingly expecting hair care products to deliver all-day—and even multi-day—freshness, Scentaurus Aquamelon underscores the industry's move beyond traditional fragrance ingredients toward smart delivery systems that release scent when triggered by everyday environmental conditions.

Givaudan's Scentaurus Aquamelon Brings Multi-Day Freshness to Hair Care

“Consumer research across multiple markets reveals a consistent demand for more fragrance performance in hair care and it is no longer measured at rinse-off and drying but throughout the entire day."

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

Sol de Janeiro Enters Men's Fragrance With Cheiroso Cologne Mist

Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.

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IFF is debuting the technology in fabric care with Floral Fusion, the first Sensora fragrance designed specifically for liquid laundry detergents. Part of the company's fragrance experience enhancer portfolio, Floral Fusion releases refined floral notes on dry fabrics after washing, enriching the fragrance beyond its original scent signature.

IFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performance

Hagander points out that Microcaps' system is intended specifically to the skin, offering a much gentler alternative to alcohol. Furthermore, he says, skin care ingredients can be added to the system to evolve from simply 'doing no harm' to actively moisturizing the skin.

Inside Givaudan and Microcaps' Vision for the Future of Fragrance Delivery

The New Rules of Fragrance Growth: Jean Madar on Scent's Next Phase

A Look at ABT’s New Materials at FlavourTalk 2026

A Look at ABT’s New Materials at FlavourTalk 2026

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

The Ulta rollout follows the company's official launch on Amazon earlier this year and builds on its successful expansion into more than 1,000 U.S. college campus stores, signaling a deliberate shift toward an omnichannel distribution strategy designed to reach younger consumers and drive incremental growth.

Why Bath & Body Works is Accelerating Omnichannel Distribution With Ulta Beauty Deal

The Ulta rollout follows the company's official launch on Amazon earlier this year.

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.

As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

'Perfumery has a transformative power that goes beyond evoking emotions,' said Magdalena Rey, technical perfumer at Eurofragance and leader of the project. 'This project clearly demonstrates that a fragrance can be much more than a scent: it can provide relief, confidence and well-being.'

Eurofragance and MartiDerm Turn Fragrance Into Therapy for Fish Odor Syndrome Patients

The collaboration offers a reminder that fragrance technology can create impact far beyond the beauty aisle.

Satoshi Masamura, president and CEO, Takasago

Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

Symrise CEO Dr. Jean-Yves Parisot.

Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

'If I step back, what defines the past year is our indisputable leadership in naturals, built on a unique ability to take craftsmanship from Grasse to the world, and bring the world back to Grasse to continuously enrich perfumery’s future,' says Ana Paula Mendonça, president, IFF Scent.

Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

'The fragrance industry is evolving into a high-growth, emotionally resonant, and digitally enabled sector,' says José Balibrea, Managing Director Iberchem/Vice President, F&F Croda. 'With our positioning, craftsmanship, and strategic execution, we are well placed to capture opportunities and outperform the global market over the next five years. I am confident the best is yet to come for us.'

Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

Givaudan delivered strong results in 2025, with sales of CHF 7.5 billion, up 5.1% on a like-for-like basis.

Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

The fragrance industry is navigating a defining period of transformation, marked by significant shifts in corporate leadership, a profound integration of advanced technology and an industry-wide commitment to a new definition of consumer value centered on emotion, wellness and sustainability.

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.