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Trends and Similarities in Fragrance and Personal Care

Posted: July 10, 2007

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“[The fragrance industry] is currently looking at delivery in personal care. Fragrances would be encapsulated similarly to active ingredients,” said Smith. Fragrances could then be designed to release on skin through the agents that can trigger actives such as moisture, heat and pH levels, according to Smith. Among the encapsulated technologies that Smith and his colleagues are investigating is a meshlike polymer technology.

“In efforts to make fragrances last longer, we discovered a blend of polymers that create a mesh screen on top of fragrances. The mesh then regulates the release of the fragrance, releasing it slowly, thereby allowing the fragrance to last longer,” said Smith. Other pharmaceutical-derived technologies are being noticed in the fragrance industry. For example, nanotechnology, a noticeable trend in the personal care industry, has begun to appear in fragrances.

“We have used nanotechnology to make fragrance water-resistant. There is a new polymer technology that allows us to enhance the performance of fragrance in water for up to 8–10 hours. [Consumers] can jump into the sea and the fragrance will not wash off,” added Smith.

Natural and Organic Trends

Personal care ingredients are not the only facet of the personal care industry affected by the natural and organic trend. As more and more personal care companies look to formulate natural products, more fragrance formulators are being asked to come up with nonsynthetic fragrances, a challenge in the fragrance industry.