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Fragrance Trends in Hair Care
Posted: April 15, 2008
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Salon Brands Dare to Be Adventurous
Salon and boutique spa products often offer more adventurous fragrance statements—utilizing botanicals, exotic plants, tropical fruits blended with musks, and florals that provide great residuals. A wafting exotic floral may enhance the whole salon experience, and there may be olfactory fatigue when an oft relied-upon fragrance is overused. Blends—such as sharp, fresh citrus notes with orange flower, rosemary and chamomile, honeyed pear and lemongrass—play a critical fragrance role in that they are, thus far, not overused; other examples include fruit and green apple notes, coconut notes with mango, a great deal of musk blended into the florals and citrus to provide great residuals. Fragrance trends will continue to drive the hair care market, with the segment’s emphasis on botanicals and natural ingredients providing brand stories of functionality and fragrance that enhance the entire sensory experience.