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The Greening of Personal Care Products
Posted: March 28, 2008
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Parabens have been a top concern for personal care products globally, but the list of undesirable additives does not end there. Many new products include a laundry list of “free-from” claims to attract consumers looking for organic or more natural product alternatives. In the United States, Jonathan Products features vegan Jonathan Pocket Redo Freshen-Up Wipes. Containing no alcohol, mineral oil, synthetic color, DEA, MEA, or added fragrance, the wipes are said to refresh hair and skin. For a gentle and natural scent, the towelettes are formulated with cucumber and rose essential water, vegetable enzyme and natural botanical extracts.
While a lack of additives can attract green shoppers, a bounty of organic or natural ingredients can also draw in consumers. Many new products boast organic ingredients even if the entire product is not 100% organic. Coslys Déodorant à Bille refillable roll-on deodorant is one such product in France. The packaging notes that 95% of its ingredients are of natural origin and 10% are produced organically. The deodorant is formulated with essential oils, including tea tree oil, sage oil, eucalyptus oil and sweet almond oil.
Many companies creating natural personal care products also enhance them with food and botanical ingredients. This takes the natural positioning of the product to a higher level. In Canada, Levlad features Nature's Gate Rainwater Organics Organic Lotion. The lotion is USDA organic and vegan-certified. It contains no petrochemicals, parabens, artificial color, synthetic fragrance or phthalates and it is not tested on animals. Additionally, it contains açai, a fruit rich in antioxidants.