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Body Care Products: Luxurious and Natural
Posted: December 11, 2007
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As a logical extension of natural, botanically-based ingredients, aromatherapy also figures heavily in new body care product development. Boasting plant-based essential oils that soothe or energize the mind, aromatherapy is somewhat linked to alternative medicine, which taps into popular health and wellness trends. Many consumers look for these extra benefits and are willing to go beyond claims of simple moisturization in favor of products that offer more spiritual benefits. Bath & Body Works Aromatherapy line features a Black Currant Vanilla moisturizing hand cream in the United States.
Moving away from natural and botanical composition, purely premium products always form a strong segment of new body care product development. Many of the top designer perfumes are sold with complementary lotions and creams that contain the same fragrance. In the United States, Calvin Klein features a skin moisturizer with the same fresh floriental scent as its CKIN2U Her fragrance. Likewise, in the United Kingdom, Parfums Givenchy released Silky Body Veil under the Givenchy Amarige Mariage brand name.
Body lotions, creams and oils will likely continue to move towards more natural, botanical formulations as these bring consumers valuable benefits, such as vitamins, antioxidants and even mood-enhancement. Successful new products will simultaneously tap into these ingredients while still offering consumers the luxury and enjoyment they expect from a favorite body care product.
The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information, call Mintel International at 1-312-932-0600.