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Product Specialization in Body Care

Posted: October 12, 2007

In the highly competitive body care market, manufacturers have moved toward product specialization to stand out from the competition. Mintel Global New Products Database (GNPD) observes many new products boasting special fragrances and unique scent benefits to lure in consumers.

Aromatherapy: Aromatherapeutic ingredients have seeped into the body care market as many new product launches claim their perks. Aromatherapy, the use of plant-based essential oils to alter the mood, has existed for many years, but in the recent health and wellness-driven market, aromatherapeutic claims have been growing in frequency. As consumers look for added benefits in their body care products, many seek to move beyond simple moisturization to something greater. Aromatherapy extends the popular herbal trend in body care, with many products said to be either relaxing or energizing because of aromatherapeutic ingredients.

Japanese company Ayura Laboratories released Meditation Body Serum in the spring, claiming it could provide a refreshing, cooling sensation to soothe hot summer skin. It contains the aromatic scent of herbs, flowers and citrus to relax and soothe people’s tired bodies and minds.

Under the Taaj Sensualité brand, Taaj has released Rose & Frankincense Essential Oil in France. Containing a myriad of essential oils, the product can be used in the bath, as a day cream, as a massage cream or simply as an air freshener, diffused in a room or inhaled for its healing vapors. The formula contains almond oil for better hydration, rose to relieve tension and dissipate sadness, and frankincense to act as an anti-depressant.

Claiming energizing benefits in the United States, Shangrila has released Re-Energizing Gel under the Octane brand. For use on the hands, ears, neck and face, it is said to provide for total body refreshment by stimulating the skin’s blood vessels with a special form of ginseng herb. With cool, brightly scented ingredients such as aloe vera and menthol, the gel is positioned for freshening up and clearing the mind.