Create a free Perfumer & Flavorist account to continue reading

What is Perfume?

Jun 30th, 2010

Stephen Dowthwaite

Looking at scent as communication.

Click to download the complete article.

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

A Look at ABT’s New Materials at FlavourTalk 2026

A Look at ABT’s New Materials at FlavourTalk 2026

Advanced Biotech's extensive portfolio, comprising of natural, synthetic, and fermentation-derived molecules, is constantly evolving to meet the changing demands of our valued clients.

'The fragrance industry is evolving into a high-growth, emotionally resonant, and digitally enabled sector,' says José Balibrea, Managing Director Iberchem/Vice President, F&F Croda. 'With our positioning, craftsmanship, and strategic execution, we are well placed to capture opportunities and outperform the global market over the next five years. I am confident the best is yet to come for us.'

Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

Givaudan delivered strong results in 2025, with sales of CHF 7.5 billion, up 5.1% on a like-for-like basis.

Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

The fragrance industry is navigating a defining period of transformation, marked by significant shifts in corporate leadership, a profound integration of advanced technology and an industry-wide commitment to a new definition of consumer value centered on emotion, wellness and sustainability.

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Across leaders and disruptors, the same pattern emerges: the industry is shifting from intuition-led creation to predictive, purpose-driven design.

Fragrance at an Inflection Point

Recent signals point to an industry entering an era of augmented creativity and new horizons.

By integrating agronomy, extraction and fragrance development in one continuous loop, perfumers and scientists can test plant varieties, refine cultivation methods, and evaluate bio-based inputs under real-world conditions.

LMR Naturals by IFF Unveils Living Field for the Future of Perfumery in Grasse

The 1.8-hectare experimental field is designed as a living R&D platform where natural ingredients are studied, cultivated and refined.

Scope 3 pressure is reshaping the future of flavor and fragrance—and the companies that move first will define the next era of sustainable innovation.

BASF Webinar: The New Carbon Playbook for Flavor & Fragrance

This is a must-attend session for understanding how climate targets are becoming competitive advantage.

IFF Debuts Pomarina and Orionide Oliffac at SIMPPAR, Expanding High-Performance Synthetic Toolkit

Both materials sit within IFF’s Oliffacs platform—ready-to-use fragrance bases designed to provide standardized yet flexible building blocks across olfactive families.

Researchers developed a topical cream based on Pogostemon cablin (patchouli) essential oil and evaluated it against Aedes aegypti, the mosquito responsible for dengue, Zika and yellow fever transmission.

New Study Shows Patchouli's 3-Hour Mosquito Protection Potential

molecular docking showed key oil constituents binding to mosquito odorant-binding proteins.

Lead Image Bedoukian

Inspire What’s Next: Bedoukian’s 2026 Fragrance Ingredients

Inspire what’s next with Bedoukian’s 2026 fragrance ingredients. Explore modern greens, tropical notes, cherry solutions, plus comforting gourmands & teas designed for creativity, performance, and confidence. Book your demo for SIMPPAR or WPC!