Unlock a Wealth of Knowledge! This is just part of the article. Want the complete story, plus thousands of other in-depth technical articles to help you create winning profiles? Just upgrade or start your subscription today.
Unilever encompasses 400 brands—including Lipton, Hellmann’s, Dove, Omo, Surf, Suave, Lux and Axe—spanning 14 categories of home, personal and oral care, and food products sold in more than 200 countries. Powered by 174,000 employees in 100 countries, the company achieved 2008 revenues of more than euros 40.5 billion and invested nearly euros 1 billion in R&D activities spread across five lab sites around the world. Leveraging its international scope and local insights, the company is a consumer product leader with a keen interest in the power of fragrance. “Fragrance is an enormously powerful driver of consumer choice,” says Marcella Bartoletti, fragrance director for Unilever. “Our sense of smell triggers such strong emotions, and scent memory can be more evocative and longer-lasting than sight—that’s why I’m so intrigued by fragrance.”
Want the rest of the story? Simply upgrade or start your subscription today. It’s easy. Plus, it only takes 1 minute!