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Top Personal Care Fragrances in 2007

Posted: December 21, 2007

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No flowers in winter? No more. By adding floral scents to non-food products, manufacturers have all but ensured that consumers can recapture the joy of freshly cut flowers in even the worst of winter weather. As the fifth top fragrance from 2007, floral aromas often appeared in household and bath products. Glade featured a Car Fresh Chic Car Air Freshener with a “fresh blended floral fragrance” in New Zealand. Claiming capture the clean freshness of a dewy morning, the car air freshener promised to circulate its “chic” scent throughout the car for up to 45 days.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information, call Mintel International at 1-312-932-0600.