Fragrance > Fine Fragrance | Perfumer & Flavorist

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers.

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Brands leaned heavily into immersive activation strategies to drive engagement.

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

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From left: Luzi CEO Roland Altenburger and board member Iris Altenburger, Ph.D.

Luzi Marks 100 Years With Exclusive Rose Variety Developed Over Three Years With Meilland

Satoshi Masamura, president and CEO, Takasago

Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

A Look at ABT’s New Materials at FlavourTalk 2026

A Look at ABT’s New Materials at FlavourTalk 2026

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

'As digital olfaction technology continues to advance, we believe it will significantly expand the palette of safe and sustainable fragrance ingredients available to perfumers, while making fragrance development faster and more responsible overall,' says Wiltschko.

Osmo Accelerates Fragrance Innovation Through AI, Molecular Discovery and Scalable 'Olfactory Intelligence' Platform

'Rather than applying a one-size-fits-all approach, Mane co-creates fragrances that are deeply rooted in local usage, rituals and aspirations,' says Samantha Mane.

Mane’s Growth Playbook for a Fragmented Fragrance Economy

From AI-driven creation and insight to the power of biotech acquisitions.

A Look at ABT’s New Materials at FlavourTalk 2026

A Look at ABT’s New Materials at FlavourTalk 2026

Advanced Biotech's extensive portfolio, comprising of natural, synthetic, and fermentation-derived molecules, is constantly evolving to meet the changing demands of our valued clients.

'The fragrance industry is evolving into a high-growth, emotionally resonant, and digitally enabled sector,' says José Balibrea, Managing Director Iberchem/Vice President, F&F Croda. 'With our positioning, craftsmanship, and strategic execution, we are well placed to capture opportunities and outperform the global market over the next five years. I am confident the best is yet to come for us.'

Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

Givaudan delivered strong results in 2025, with sales of CHF 7.5 billion, up 5.1% on a like-for-like basis.

Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

Fragrance today is about more than scent alone: it’s becoming a medium for emotion, identity and connection.

dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

'CPL’s growth strategy is grounded in investment, innovation and independence,' says Nick Pickthall.

CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence

CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.

The fragrance industry is navigating a defining period of transformation, marked by significant shifts in corporate leadership, a profound integration of advanced technology and an industry-wide commitment to a new definition of consumer value centered on emotion, wellness and sustainability.

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Across leaders and disruptors, the same pattern emerges: the industry is shifting from intuition-led creation to predictive, purpose-driven design.

Fragrance at an Inflection Point

Recent signals point to an industry entering an era of augmented creativity and new horizons.

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Bath & Body Works Keeps Winning the 'Little Luxury' Economy

Consumers may be trading down on big-ticket discretionary purchases, but many are still spending on emotionally rewarding, accessible luxuries.

According to the company, Jasmine Blues, Ôrəbella’s sixth scent and first limited-edition launch, is selling at twice forecast in the U.S. market, underscoring the continued commercial power of emotionally driven fragrance storytelling and Hadid’s influence with younger prestige consumers.

Ôrəbella Secures Series A, Installs CEO as Bella Hadid’s Fragrance Brand Shifts Into Global Scale Mode

The company also announced the appointment of Anish Agarwal as CEO.

Axe Stadium Seat V03

AXE Brings Fine Fragrance to The World’s Biggest Cultural Moment