Fragrance > Fine Fragrance | Perfumer & Flavorist

The launch marks Valentino Beauty's first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of 'us against the world,' celebrating emotional authenticity in an increasingly algorithm-driven culture.

Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years

The launch pays tribute to the original Vendetta.

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.

Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize

Coty is trading future Gucci revenues for immediate cash to strengthen its balance sheet and concentrate resources on owned and priority prestige brands.

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While encapsulation has long been associated with fabric care and controlled scent release, the partnership signals a growing shift toward applying the technology to prestige fragrance formats, where performance, sensory experience and formulation flexibility are becoming increasingly important differentiators.

Givaudan Accelerates Focus on Alcohol-Free Fine Fragrance with Strategic Microcaps Partnership

The New Rules of Fragrance Growth: Jean Madar on Scent's Next Phase

Elevating the Taste Experience with BioSymphony™

Elevating the Taste Experience with BioSymphony™

A Paris native, Salamagne's path to perfumery began unconventionally. Raised in a family of physicians, she initially pursued medical studies before shifting to chemistry, ultimately discovering her vocation at ISIPCA.

dsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honor

Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership

Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.

Developed in partnership with IFF perfumer Andrew Everett and using a number of the company's key ingredients, Studio Rose centers on a simple philosophy: living life through 'rose-colored glasses.'

How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments

The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.

CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Explore how fragrance and flavor companies are approaching Scope 3 emissions, improving transparency, and implementing practical sustainability strategies without compromising performance.

Visiting Patina's booth at WPC. Founded by artist-perfumer Sean Raspet and engineer Laura Sisson, the company is building a machine-learning–driven platform called Sense1 that models how molecules interact with human olfactory receptors. Its goal is to replace today’s language-based system of describing smells (like “floral” or “woody”) with a biological “code of smell” that can precisely represent and predict scent at the molecular level.

Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

The Ulta rollout follows the company's official launch on Amazon earlier this year and builds on its successful expansion into more than 1,000 U.S. college campus stores, signaling a deliberate shift toward an omnichannel distribution strategy designed to reach younger consumers and drive incremental growth.

Why Bath & Body Works is Accelerating Omnichannel Distribution With Ulta Beauty Deal

The Ulta rollout follows the company's official launch on Amazon earlier this year.

SIMPPAR 2026 served as a platform for new and notable fragrance materials.

SIMPPAR 2026: The Ingredients Shaping Fragrance’s Next Chapter

Fruity captives, next-generation musks, essential oil blends and more stole the show in the south of France.

Derived from the wood of Japanese cypress (Chamaecyparis obtusa), hinoki oil—manufactured by Tsuji Oil Mills Co., Ltd. and distributed internationally by Seikodo Ishida Co., Ltd.—is a distinctive natural ingredient that combines a fresh coniferous character with warm woody depth and strong sustainability credentials.

From Sacred Cypress to Barrel-Aged Oak: Woody Ingredients Branch Out Across Flavor and Fragrance

From Japanese hinoki oil to elevated cedarwood, ingredients are bringing depth to flavors and fragrances.

From juicy notes to cola-enhancing effects to fresh impacts in scents, citrus ingredients deliver a wide array of effects.

Citrus Unleashed: The Zesty Ingredients Driving Flavor Innovation

Bergamot blends, yuzu, sinensal, cold-pressed Key lime and much more.

Cosmo’s approach reflects a structural change in perfumery: ingredients are no longer only aesthetic building blocks, but data-informed emotional actuators.

From Notes to Neurostates: Cosmo Ingernational Fragrances Unveils “The Mood Lab” at WPC 2026

Cosmo’s approach reflects a structural change in perfumery: ingredients are no longer only aesthetic building blocks, but data-informed emotional actuators.

Instead of relying on fragrance vocabulary—which many consumers struggle to articulate—the platform attempts to infer olfactive preferences from visual taste.

Jo Malone Taps Pinterest Data for Fragrance Discovery in Latest AI Personalization Play

Estée Lauder's new Scent Scanner signals a shift from fragrance quizzes to visual-intent decoding, turning mood boards into scent recommendations.

The 12th Annual Art and Olfaction Awards honored the world's most innovative independent perfumers, artists and olfactory creators on June 11, 2026, at the Gazarte Cultural Center in Athens, Greece.

Art and Olfaction Awards Celebrate Global Independent Fragrance Excellence in Athens

The event underscored the growing international influence of independent fragrance creation.

Among the winning brands, L’Oréal-owned fragrance houses dominated the awards program, with Yves Saint Laurent, Valentino, Prada and Miu Miu collecting top honors across prestige, luxury and ultra-luxury categories. Read the story for the full list of winners.

Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards