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Comparing Notes: Adding Soul Back Into Fragrances

By: Jeb Gleason-Allured, Editor
Posted: March 12, 2010, from the April 2010 issue of P&F magazine.

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  • From P&F Magazine
  • April 2010 issue, pg 48
  • 3 pages

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Genet Absolute: Creating a “Real Flower” For Jill Costa, a perfumer with Bell Flavors & Fragrances, genet absolute is a “personal material.” A decade ago, Costa, an American, moved to Holland. Every morning, like many natives, she rode her bike to work through heather fields. It was winter, a dreary, colorless time of year. In the spring, however, everything changed. All of a sudden, she says, the fields sprouted with countless yellow flowers, “the most beautiful plants I’d ever seen.”

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