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Fine Fragrances Fight Back in 2006—Part 2

Posted: May 15, 2007

page 2 of 2

Positive Outlook

According to Euromonitor International’s latest data, fragrances will grow as fast as the overall cosmetics and toiletries market—a more rosy view than that presented this time last year. Manufacturers will need to carefully think about their strategy in emerging markets to keep ahead of the game. China, for example, has a number of pitfalls—the most significant being the lack of entrenchment of fragrances in the culture of the country—which need to be considered in parallel with the obvious potential that exists. Wider industry trends, such as the focus on the consumer and the drive for natural/ethical products, all need to be kept at the forefront of minds alongside those that are specific to the category, including the possible backlash against celebrity and the rise of a more educated consumer. Indeed, there are many factors that need to be juggled to ensure success in this area.