This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
Fashion icon Bill Blass once said, "Style is primarily a matter of instinct." In that spirit, the house that bears his name has challenged a trio of drom perfumers to follow their intuitions in translating Bill Blass couture into five fragrances entitled simply 1, 3, 6, 7 and 8. (More on the numbers later.)
Perfumers Valérie Garnuch, Delphine Jelk and Pierre-Constantin Guéros were each paired with a fabric swatch from one or more Bill Blass couture dresses and invited to freely formulate in response to the colors, patterns, textures and dress type (evening wear, resort wear, etc.). "Most of the time," says Garnuch, "perfumers are pushed in a single direction by a brief. But here, we were free to create, to do whatever we wanted to do." The results, which have an added intensity due to their 18% fragrance concentration, simultaneously reflect the unique signatures of each perfumer and the classy-chic ethos of the couture.
Guéros’ Bill Blass Couture 1 is a crisp single floral. The number corresponds to Blass’ significance as a premier designer of the 1960s who premiered a number of trends in American fashion. "Let’s take something classical like tuberose and make it more modern," Guéros says, discussing his response to the fabric’s floral pattern (pictured). The scent also includes notes of mandarin zest, clove and orange blossom.