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"I strongly believe, and I am sure all the perfumers present today will agree, tha by using our beautiful palette of ingredients to its full potential, we can create quality fragrances that have character and signature, are diffusive and easy for the consumer to wear," said Firmenich master perfumer Harry Fremont earlier this year as he accepted the 2010 FiFi Award for Perfume Extraordinaire of the Year on behalf of himself, his colleagues and his company for their work on Tom Ford Grey Vetiver (Tom Ford Beauty/Estee Lauder Co.).
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