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Air Care Report: P&G Takes on Hotel Smell

Posted: November 14, 2007

The Hampton Inn hotel chain has released traveler survey results that show fragrance expectations are changing, an opportunity Procter & Gamble's Febreze brand recently tackled. The numbers:

Hampton Inn used these results in partnering with Febreze's Linen & Sky brand to "non-scent" (a curious term) more than 145,000 hotel rooms. Of the move, Hampton Hotels senior director of product and service development Kurt Smith said, "We conducted rigorous consumer research and found that travelers just want their hotel room to smell fresh and clean—and not like anything else."

The Hampton Inn survey provides a broad range of travelers' insights into air care:

Consumer preference:

Unpleasant scents: