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Air Care Innovations

Posted: November 13, 2007

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On the other end of the spectrum, SC Johnson offers visual appeal for kids and teens with its Glade Plug Ins Scented Oil Light Show. Boasting a bold and brilliant light show with varied colors that show up on the wall, the product allows kids and teens to freshen their space while enjoying color and design. They can change the speed of the light show or even turn it off if desired. Glade Plug Ins Scented Oil Light Show comes in Vanilla & Cream and Berry Blast scents.

Customization is the name of the game in air care today and leading manufacturers strive constantly to meet the unique wants and needs of specific consumers. With products marketed for certain problems, areas and fragrance needs—rather than being presented as general air fresheners—major brands currently work hard to give the customer more control over air-scenting options. Febreze NOTICEables Clean Citrus and Citrus Spray contains a dual-scented oil refill that automatically alternates, so the user does not have to experience just one scent all day long. The product also eliminates odors in the air.

Location-specific air fresheners have taken over as the way of the future in air care. Consumers don’t want one spray, plug-in or gel for all areas of their lives; they want multiple products to give each unique area its own exciting scent. SC Johnson attempts fill this need with multiple Glade products, including Glade Car Scented Oil, which clips onto car vents to spread a Tropical Moment scent throughout the vehicle.

Renuzit aims for customized bathroom freshness with its Super Odor Neutralizer Roller Scents Bathroom Air Freshener. Replacing the toilet paper holder unit on the wall, the product releases a burst of fragrance when it rolls. Available in a Pure Breeze scent and easy to use, Super Odor Neutralizer Roller Scents claims to simultaneously eliminate odors and freshen the air.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 1-312-932-0600.