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New in Creation/Application (page 26 of 36)
Oct 20, 2008 | 12:47 PM CDT
By: Jeb Gleason-Allured, Editor
Exploring the role of fragrance in marketing and branding
Fragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise.
At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Oct 13, 2008 | 07:42 PM CDT
Customized fragrance training
Sep 12, 2008 | 01:42 PM CDT
Multidimensional Visualization of Physical and Perceptual Data Leading to a Creative Approach in Fragrance Development
By: Christine Vuilleumier, Matthijs van de Waal, H…
Perfumers are being increasingly challenged to improve the performance of their formulations. As well as being pleasant, fragrances have to comply with growing requests for stability, biodegradability and uniqueness. Other factors render the work of the perfumers difficult, such as the specific smell of the non-perfumed substrate or the need to cover unpleasant odors.
Sep 12, 2008 | 01:38 PM CDT
By: Charles Sell, Givaudan
Exploring the two approaches to rational odor design and the possibilities of each. Why do we strive for rational design of odorants? Since the birth of synthetic organic chemistry in the mid-19th century, fragrance chemists have sought to design and produce fragrance ingredients to supplement those obtained from plant (and formerly animal) sources.
Sep 11, 2008 | 11:33 AM CDT
By: Jeb Gleason-Allured, Editor
WFFC honoree Ruth Sutcliffe pulls back the curtain on her working process and rich olfactive memory. Sometimes a good memory is the key to a successful fine fragrance. Last year, as she was working on McGraw by Tim McGraw, Coty’s senior director of international fragrance development, Ruth Sutcliffe, recalled a demo fragrance she’d smelled back in 2005.
Jul 22, 2008 | 01:12 PM CDT
Understanding Fragrance Chemistry by Charles Sell has just been released
Jun 19, 2008 | 02:41 PM CDT
A new program pairs flavorists and perfumers to take fragrances beyond “just odor.” “It’s almost like a heartbeat,” says Firmenich fine fragrance perfumer Honorine Blanc, discussing the effects of adding subliminal food notes to fragrances. The Swiss company believes it has created a system—the FiFi-nominated Smell the Taste—that harnesses the craftsmanship of flavorists and the more abstract art of perfumers to create polysensorial scents that go beyond conventional food notes: the juiciness and crunch of apples, the bubbles in champagne.
Jun 06, 2008 | 03:53 PM CDT
Mintel explores summer fragrance trends for men, including herbal, woody and fruity
May 27, 2008 | 09:45 AM CDT
Jennifer Jambon, a perfumer with Carlos Cramer Productos Aromáticos (Santiago, Chile), has won the French Perfumers’ Society’s Prix International du Parfumeur Createur 2008 in Paris.
May 14, 2008 | 04:07 PM CDT
By: Jack Corley, Trilogy Fragrances Inc.
The growth in natural and organic personal care products has resulted in a need for logical, practical and achievable standards. Conventional wisdom would tell us that the name of a product and the ingredients used to make that product are meaningful and truthful as reflected on the product label. But the fact is labeling cosmetics often depends entirely on the manufacturer.