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Jan 20, 2015 | 12:23 PM CST

Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends

The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.

Dec 08, 2014 | 11:44 AM CST

Datamonitor Consumer Explores Compressed Deodorants, Category Innovation

Compressed deodorants drive wider innovation while smaller packaging in the format appealing to consumers who key in on greener packaging and easy-to-carry products; across the wider deodorants space, consumers are now looking beyond the hygiene aspect of deodorant products, and sensory benefits are influential in their product choices within the personal hygiene space. Trends will continue to gain traction and greater innovation engagement going forward through interest from a wide range of consumers.

Dec 03, 2014 | 02:17 PM CST

Analysis of Online Personal Care Gift Pack and Fragrance Categories Released

Clavis Insight Index (CI2), which measures brand online store presence and performance, shows Burt’s Bees and Guess fragrances are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November 2014.