Fragrance

The brand’s campaign for the new fragrances include K-pop star Jisoo, actress Anya Taylor-Joy and singer Willow Smith.
Dior Beauty Adds Three Fragrances to Addict Line
“Dior Addict takes the fruity facets of Dior flowers to new heights in a collection of colorful, gourmand fragrances,” the brand states on its website.
Dec 29th, 2025
The collection will be available in a range of Dove products, including body wash, body scrub, body mist, hand wash, antiperspirant deodorant and beauty bars.
Dove Launches Limited-Edition Bridgerton Collection
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Top 5 Fragrance Articles of 2025
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Wednesday by Michelle Visage includes fragrance notes of lapsang souchong, frankincense, pine, honey and amber.
Michelle Visage Launches First Fragrance, Wednesday, With Arielle Shoshana
The fragrance is described as an “anti-vanilla” scent.
Dec 19th, 2025
Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance
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Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance
Augeo® Clean Multi, a high-performance solvent, has emerged as a key solution, particularly for enhancing fragrance delivery and overall cleaning efficacy. Derived from a renewable source, Augeo® offers a unique combination of technical benefits, sustainability, and safety characteristics.
Nov 3rd, 2025
Oui Oui Emily includes fragrance notes of lychee, peach, violet buds, caramel and praline.
Glasshouse Fragrances Launches Limited Edition Candle for Emily in Paris Season Premiere
The fragrance is described as “an olfactory love letter to Paris.”
Dec 18th, 2025
The new headquarters is equipped with cutting-edge creative and application laboratories, fully digitized sensory facilities and advanced sensory booths.
MANE Group Celebrates 20 Years of Presence in the Middle East, Opens New Dubai Headquarters
MANE was one of the first fragrance houses to have a presence in the Middle East in 2005 with a dedicated perfumer.
Dec 15th, 2025
The brand offers high-quality fragrances inspired by designer scents at an affordable price.
Match Perfumes Launches in US
Match Perfumes currently has over 40 fragrances in its portfolio and boasts a 90% match rate for customers.
Dec 12th, 2025
The new Tres Leches scent includes fragrance notes of vanilla cake, whipped cream and cinnamon.
Dove Brings Back Limited-Edition Crumbl Collection with New Format and Scent
According to the company’s press release, last year’s launch sparked over 5,000 organic UGC videos and generated over 101 million social views.
Dec 10th, 2025
According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”
Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield
Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”
Dec 10th, 2025
Roughly one in five consumers purchased fragrance as a holiday gift last year.
Fragrance to Remain a Top Gifted Item This Holiday Season, According to Circana
Roughly one in five consumers purchased fragrance as a holiday gift last year, with purchase intentions for this year trending higher.
Dec 9th, 2025
eos Cashmere Body Mists are available in eight scents.
eos Enters Fragrance Mist Category with Cashmere Body Mist Collection
The Cashmere Body Mists include skin-friendly ingredients, such as hyaluronic acid and aloe.
Dec 5th, 2025
The Cloud Dancer fragrance includes notes of bergamot, freesia, magnolia and cotton musk.
Pura x Pantone Partner for Limited Edition Color of the Year 2026 Fragrance, Cloud Dancer
"With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise," said Pura's chief fragrance experience officer.
Dec 4th, 2025
Cheirosa 91 Perfume Mist includes fragrance notes of passionfruit, Rio pink rose and honey.
Sol de Janeiro Introduces Rosa Charmosa Dewy Cream, Cheirosa 91 Perfume Mist
These two products use the brand’s signature sensuality to highlight the Rio pink rose.
Dec 3rd, 2025