Fragrance Sponsored by
Further to our previous announcement, it is confirmed that with effect from 1st January 2015, Treatt shall supply its customers based in Europe, thus far served on Treatt’s behalf by Bourgarel, on a direct basis, following the amicable conclusion of the agency relationship with Bourgarel SARL.
Compressed deodorants drive wider innovation while smaller packaging in the format appealing to consumers who key in on greener packaging and easy-to-carry products; across the wider deodorants space, consumers are now looking beyond the hygiene aspect of deodorant products, and sensory benefits are influential in their product choices within the personal hygiene space. Trends will continue to gain traction and greater innovation engagement going forward through interest from a wide range of consumers.
Clavis Insight Index (CI2), which measures brand online store presence and performance, shows Burt’s Bees and Guess fragrances are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November 2014.
Rangpur lime oil, kewda (keora) oil, labdanum, cistus oil and extracts.
Innovation in seasonal and nature-inspired fragrances, surprise candles and technology that emits scents drive air care launches.
Biotech’s potential, the unique properties of Mediterranean and Turkish essential oils, the relationships between flavor companies and their customers, and more.
EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.
The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."
Speaking specifically about men’s fragrance grooming, 25-34 year olds are the number one among the “most engaged” segment, according to a recent NPD blog post by Brenna Phelan, NPD's fragrance director, industry analyst.
The global flavor and fragrance market is expected to grow to $33.5 billion by 2019, with a compound annual growth rate (CAGR) of 5.8%, according to market researcher BBC Research.