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High Protein Coffee Coincides with Functional Beverage Trend

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Your morning coffee may start packing a bigger punch. In a recent article written by Carolyn Henegan for Fooddive.com, it was reported that High Brew Coffee recently debuted a cappuccino that has 12 grams of protein and 3 grams of fibers.

According to the article, High Brew adds a milk protein isolate to their cold brew beverage which seems an easy solution since coffee and milk tend to go hand-in-hand for many java drinkers.

This drink, formulated with consumers living an active and fast-paced lifestyle in mind, is another example of the functional beverage trend. When the Women in Flavor & Fragrance Commerce (WFFC) held their fall seminar last month Ilana Orlofsky, marketing coordinator, Imbibe, discussed the current trends that were driving functional beverages. She explained that consumers look for multifunctional beverages that offer health benefits and coincide with the wellness market.

Adding protein to an already functional and caffeinated beverage may be just what consumers are looking for when looking for a midday pick-me-up.

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