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Firmenich 2014 Flavor of the Year? Blackberry.

Posted: December 16, 2013

Firmenich (Princeton, New Jersey) has declared blackberry the flavor of 2014, driven in part by the fruit's antioxidant and nutritive contents and its complex flavor notes, including:

The company expects to see the trend manifested in dairy, blackberry ginger tea, sweet goods, cereal flavors paired with ancient grains, cereal bars, salad dressings and glazes.

“Blackberry is such a fun flavor to work with,” says master flavorist Robin Trumm. “It pairs well with many other flavors including black pepper, apricot, champagne, citrus, plums, Port, and ginger, just to a name a few.”

“Consumers are becoming highly discerning in their preferences, opting for more and more complexity in flavor profiles," says Hidemi Tashiro, a master flavorist at Firmenich. "This has caused a natural evolution toward profiles such as blackberry.”