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Flavor and Aromatherapy Trends in Oral Care

Posted: September 17, 2007

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For example, in the United States, GoSmile has released Toothpaste for Sensitive Teeth under the GoSmile Zen brand. It contains potassium nitrate to prevent tooth sensitivity, cranberry and lavender essential oils to ease away stress, fluoride to protect tooth enamel and naturally hydrated silica to polish stains. 

Flavors from nature: Also tying into the movement towards natural and pure, mouthwashes and toothpastes have moved further into flavors typically associated with nature. Mint continued to dominate as most common new product flavor, but several other herb flavors also entered the scene, including spearmint, chamomile and thyme. In Chile, Instituto Naturvita has released Naturaleza Y Vida Pasta Dental Toothpaste, which is formulated with vegetable extracts, chamomile, peppermint sage, thyme and fluoride for the oral hygiene.

Citrus and fruit flavors, such as strawberry and mango, made a strong appearance in both toothpaste and mouthwash product launches. A number of natural spice flavors, including cinnamon, vanilla and ginger, were also used in mouth care products as manufacturers connected themselves to the tastes of nature.

In the Philippines, Unilever has released Lovepalooza Kissing Kit under the Close Up brand. It contains a toothpaste with RedHot invigorating spicy flavor and a Lovapalooza toothbrush for free. This vitamin fluoride system provides stronger, whiter teeth, fresher breath and "more freshness, more kisses." In Vietnam, Alpine has released Cinnamon Mouthwash with Xylitol under the Alfresh brand. 

Maintaining a fresh mouth is a key concern for many consumers. As health and environmental concerns rise in importance, mouth care manufacturers can best satisfy people’s desires by offering cleaning, breath freshening agents in a natural, organic format. Toothpaste and mouthwash product launches with botanical ingredients and earthy flavors are likely continue to thrive in the marketplace.