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From Cupuaçu to Clean, Mintel Predicts 2010 Flavor and Fragrance Trends

Posted: November 30, 2009

Mintel’s (www.mintel.com) 2010 flavor and fragrance trends for the US market are as follows:

As for scents, the “simple, clean” trend will reach everything from body lotions to dish detergents to air fresheners launched with limited- or single-component scents; and mood-influencing scents reminiscent of relaxing moments like a beach vacation or holidays, could help consumers escape rigors of their high-stress lifestyles.