Most Popular in:


Email This Item! Print This Item!

Flavor Radar 07

Posted: January 10, 2007

page 2 of 3

Flavor house Givaudan is also keeping an eye on the flavor radar, breaking down trends into three categories under its FlavourVision 2007* banner. The result is a wide-ranging set of flavors from the exotic to the comforting.

1. According to the company, the first segment—called Wonderlands—is “marked by consumer exploration and the desire for new experiences.” These include exotic and ethnic flavors, in addition to sensorial tastes such as heating and cooling, sour-puckering, and tingling. Flavors associated with this set include:

  • Rhubarb
  • Blue ginger/galangal
  • Smoked paprika
  • Pink peppercorn
  • Guava
  • Mangosteen
  • Acai berry
  • Amazonian herbs
  • Rooibos/red tea

2. More sophisticated or adult-oriented flavors, in addition to frothy, rich, creamy and sweet tastes, define the Pleasure Principals category. Flavors associated with this segment include:

  • Caramel
  • Bitter chocolate
  • Pandan
  • Custard
  • Coffee
  • Toffee
  • Buttercream
  • Artisanal honey

3. The final category, Body & Soul, should come as no surprise to flavor chemists. Indeed, the health and wellness trend is one of the largest forces shaping flavor today. This segment, according to Givaudan, calls for flavors incorporating antioxidant fruits and berries, calming spices and florals, and active hydration. Flavors associated with this category include:

  • Watermelon
  • Olive
  • Cardamom
  • Pear
  • Bergamot
  • Miso
  • Lavender
  • Green and white tea
  • Almond

For the full NRA Forecast, visit