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Market intelligence: US Hispanic Flavor Preference

Contact Author Jeb Gleason-Allured, Editor
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Forecasts project that the US Hispanic population could total more than 100 million by 2050, accounting for nearly 25% of the total population. The result? The United States may well become the first- or second-most populace Hispanic nation in the world.

Virginia Dare’s group vice president in charge of marketing, Anton Angelich, states the obvious: “To ignore a population that will be about a quarter of the [US] population is just not smart business. You need to attend to these people’s interests.”

Growing Influence: “One hundred years ago there wasn’t pizza in this country,” says Angelich. “Now it’s a worldwide US export.” Indeed, the United States has a long history of adopting and adapting food traditions, making the growing influence of the Hispanic community worth watching. “It wasn’t all that long ago that words like ‘taco’ and ‘fajita’ and ‘mojito’ were unknown,” says Angelich. “Now they’re part of our food heritage and culture.” And that’s just the beginning.

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