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Flavor Trends in Dressings and Vinegars

By: Joanna Peot, Mintel
Posted: November 10, 2008

Exciting new dressings and vinegars are storming the market with fruity, herb and wine flavors designed to enhance healthy lifestyles. Mintel Global New Products Database (GNPD) shows dressings and vinegars that appeal to a variety of healthy lifestyles are driving the market forward with new blends. These new flavors not only appeal to the pallet, they boast ingredients rich in antioxidants and aid in cardiovascular health and weight loss.

Fruity Flavors Boast Health Benefits

Flavor is a key concern with dressings and vinegars as people use them to transform an ordinary salad into an outstanding meal. Products incorporating pomegranate, the quintessential superfruit, have appeared in a number of dressings. In the United States, the superfruit benefits of pomegranate were marketed in a new vinegar line from Pompeian. The pomegranate-infused vinegar range is claimed to contain naturally occurring antioxidants, which may reduce the risk of cancer, heart disease and stroke. 

Also in the United States, Kopali Organics has launched a unique banana-flavored vinegar. This naturally fermented vinegar is described as fine, exotic, sweet and tangy. The product is also sold on an ethical platform as proceeds go to support indigenous and Afro-Caribbean organic farmers to help them care for their eco-systems. 

Across the globe in Taiwan, Excellence Food Biochemical has launched a beauty-positioned strawberry vinegar claimed to be rich in minerals, amino acids, organic ingredients and vitamins, and said to promote good health and create a younger appearance.